In the 21st century, there is no shortage of ways to reach your intended audience. With the ever-growing rise of social media, content is more available now than ever before. Organizations must be thoughtful about finding unique and unobtrusive ways to find their 'customers' as well as stand out from the crowd. Traditional communications methods are less effective, and suffer from being 'lost in the noise'. Sending content, ensuring timely and appropriate delivery, facilitating accurate understanding and encouraging feedback requires the use of tailored messages designed for the specific target audience or recipient. Strategic communications is so much more than just 'what you say'; it is also important to consider 'how you say it' both in terms of medium and content construction.

Remember the child's game 'Telephone' from your youth? Sadly, all too often messages sent are not always messages received, and without even realizing the effect, our messages can be easily misconstrued or misinterpreted, leaving our audience confused, or even worse, disinterested. At Starling, we know the key to strategic communications is making sure we convey the point we want others to understand in a way that is simple, elegant, and effective.  

Often, the message we want to get across to our audience is not quite the same message they receive. Our intent is one thing, but the impact we deliver is another.  

In written communications, choosing the right words and creating the right sentence structure can either enhance your intent or create an unintended impact.  Starling will be your trusted partner. 

We will help you craft impactful messages that will reach your audiences with the intended impact.      

It isn’t enough to just have a logo for your business. Your business materials should have your specific voice, look, and tone – recognizable as your style.  

Starling will help you find that style and develop that voice. Using your logo as a basis, we will create your document and presentation templates for a standardized, repeatable, recognizable look. We will listen to what you want to say and help you develop how to say it.  

We will happily continue to work with you to migrate your current business documents into your newly developed templates and/or create new ones. We will consistently use your agreed-upon style of writing and language use to ensure your documents and presentations are properly presented – creating the look and feel you want to represent your business.